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Formats & playback 5 min read

What Your Videos and Photos Reveal: Metadata Before You Share

Phone-shot files carry metadata: capture time, device model, sometimes GPS coordinates. Whether that travels with the file should be your choice — it differs hugely between uploading to a platform and sending to one person.

What's inside

  • Capture time: usually present in both video and photos.
  • Device model: common in both.
  • GPS location: depends on camera app permission; can be precise.
  • Shooting parameters: full EXIF (aperture, shutter, ISO) on photos.

Who reads it

Social platforms strip or rewrite metadata during their re-encode; the location shown is the one you typed, not the file's GPS.

Direct person-to-person sends (chat apps, mail) deliver the file untouched — metadata intact. This is the path worth caring about.

Cloud drives and second-hand file circulation keep metadata until it's actively stripped or re-encoded.

Check and strip

View metadata in file properties, or read it fully with a metadata tool. Strip field-by-field or wipe everything in one pass — on a copy, keeping an archived original for yourself.

The nuclear option: any re-encode (compression, format change) naturally drops most container metadata.

Frequently asked questions